The Golf Shop at the Cranbrook Golf Club
The Golf Shop at the Cranbrook Golf Club is a fully functional shop that offers amenities to both the public and the current membership.
The Golf Shop offers club fitting, driving range passes, club storage, pull cart rentals, power cart rentals, golf club rentals, minor repairs, CPGA lessons and a full line of both golf equipment and clothing.
Head Professional, Paul Whittingham, and his staff are always available to take care of your golfing needs.
Golf Shop Merchandise
The Golf Shop offers a wide selection of quality merchandise to fit any budget, and offers the best and latest in golf products supplied by the following companies:
- TaylorMade – Golf Clubs, Balls, Bags, Hats, Accessories
- Callaway – Golf Clubs, Balls, Bags, Hats, Accessories
- Ping – Golf Clubs, Bags, Hats, Accessories
- Titleist – Golf Clubs, Balls, Bags, Hats, Accessories
- Cleveland – Golf Clubs and Accessories
- Nancy Lopez – Clubs, Ladies Apparel
- Nivo – Ladies Apparel
- Adidas – Mens and Ladies Apparel, Shoes
- Footjoy – Mens and Ladies Shoes
- Skechers – Mens and Ladies Shoes
- Sun Ice – Mens and Ladies Apparel, Accessories
- Antigua – Mens and Ladies Apparel
- Sun Dog – Eyewear
- Ogio – Bags
- Sun Mountain – Golf Bags and Speed carts
Our custom fitting and extensive Demo Program along with our three fitting cart systems (TaylorMade, Ping, Callaway) ensure customers receive a product that is right for them.
If you require customized equipment or apparel, or ideas for corporate or tournament give-aways the Golf Shop staff would be delighted to help you out.
Without properly fitted golf clubs, golfers may be forced to make changes to their set-up or golf swings to accommodate their clubs and may not play to the best of their abilities. In severe cases, poorly fitted equipment can cause recurring bad shots. In a lot of cases, better fitted equipment will complement individual characteristics and lead to consistently better shots.
Golf Clubs displayed at golf shops are usually offered in mainstream options only. Adding to the confusion is a lack of standardization from manufacturer to manufacturer. Buying golf clubs off the rack, unless you know your exact requirements, is pretty much like buying shoes without trying them on.
The Cranbrook Golf Shop offers golfers a proven method to take the guesswork out of buying golf clubs, at present we have 3 fitting systems on site with TaylorMade, Callaway and Ping.
To end up with a set of clubs that fit, you need to have your swing characteristics analyzed and a type of solution identified. The Golf Shop uses a Launch Monitor to accurately measure all your key ball flight characteristics. This information then directs the fitting process to a much narrower range of possibilities. Customers preference for appearance and cost have to be considered which narrows possibilities further. The final stage is that of trial and error to positively identify a solution that is suitable and the customer is comfortable with.
The Golf Shop staff will work with you to analyze the nature of your swing and identify likely solutions. Most importantly, these possibilities can be readily tested at the club’s full length driving range, and even field trialed under actual playing conditions.
A custom club fitting session at the Cranbrook Golf Club will cover the following 7 considerations that are very important when choosing a new golf club.
- Shaft Length
- Shaft length will impact where on the clubface the ball is consistently struck. The correct shaft length will prevent the golfer from having to alter a natural swing arc in order to make optimal impact as well as a more consistent impact on the face of the club.
- Lie Angle
- This is the angle formed by the shaft and sole of the club which plays a very important role in direction. Having a correct lie angle will cause the center of the soul of the clubhead to make contact with the ground at impact. If the toe of the clubhead is raised at impact and the heel makes contact with the ground this may result in a hooking or pulled shot. Should the heel be raised at impact and the toe of the golf club makes contact with the ground at impact a push or slice may result.
- Shaft Flex
- The shaft flex impacts trajectory, accuracy, distance and consistency. During the golf swing, the club flexes throughout until squarely meeting the ball at impact. AN incorrect shaft flex significantly reduces the chance of making consistently solid contact and producing a good trajectory.
- Shaft Type
- Personal characteristics of a golfer plays a major role in choosing the correct shaft type. The composition of steel and graphite shafts, their kick points, total weight and toque ratings are qualities in a shaft that must be considered when trying to obtain the best possible ball flight.
- Grip Characteristics
- The right grip size can impact the golfers ability to return the clubface to a square position and allow the hands (wrists) to release at the proper time in the golf swing. Also, with the variety of grip compositions, personal preference and playing conditions become a determining factor.
- Clubhead Design
- Choosing a clubhead design that best suits an individuals game is very important. Many individuals are using golf clubs that do not allow them to play their best golf. With increased moment of inertia (MOI) in golf clubs, this factor has become a major consideration, particularly with higher handicappers. When shots are struck off center, a high MOI reduces twisting at impact, delivering shots closer to the intended target.
- Set Matrix
- With new clubs on the market, like hybirds, crossovers and alternate wedges, golfers have a much wider range of choice in clubs carried in their bag. Numerous lofts and designs in woods, hybrids, irons and wedges, along with manufacturers allowing golfers to purchase different matrixes, enables golfers to be much more creative when choosing their tools.