Golf Shop

The Golf Shop at the Cranbrook Golf Club ia a fully functional shop that offers amenities to both the public and the current membership.  The Golf Shop offers driving range passes, club storage, pull cart rentals, power cart rentals, golf club rentals, minor repairs, CPGA lessons and a full line of both golf equipment and clothing.   Head Professional, Paul Whittingham, and his staff are always available to take care of your golfing needs.

 Merchandise

The Golf Shop offers a wide selection of quality merchandise to fit any budget.  Cranbrook Golf Club offers the best and latest in golf products such as: Taylormade, Callaway, Ping, Titleist, Cleveland, Adams and US Kids equipment.  Our custom fitting and extensive Demo Program ensure customers receive a product that is right for them.  The Golf Shop is also very well stocked with the most recent fashions from the following lines: Adidas, Aureus, Antigua, Callaway Apparel, Sun Ice, Levelwear, Second Skin and many more.  If you require customized equipment or apparel, or ideas for corporate and tournament give-aways, the Golf Shop would be delighted to help you out.

Visit the Cranbrook Golf Shop for the complete experience, selection and service.  For further information, call Paul Whittingham at (250) 426-6462 or email at teetimes@golfcranbrook.com.

 Club Fitting

Without properly fitted golf clubs, golfers may be forced to make changes to their set-up or golf swings to accommodate their clubs and may not play to the best of their abilities.  In severe cases, poorly fitted equipment can cause recurring bad shots.  In a lot of cases, better fitting equipment will complement individual characteristics and lead to consistently better shots.

Golf clubs displayed at golf shops are usually offered in mainstream options only.  Adding to the confusion is a lack of standardization from manufacturer to manufacturer.  Buying golf clubs off the rack, unless you know your exact requirements, is pretty much like buying shoes without trying them on.   

The Cranbrook Golf Club offers golfers a proven method to take the guesswork out of buying golf clubs.

To end up with a set of clubs that fit, you need to have your swing characteristics analyzed and a type of solution identified.  The Cranbrook Golf Club uses a state-of-the-art Launch Monitor to accuartely measure all your key swing characteristics.  This information then directs the fitting process to a much narrower range of possibilities.  Customers' preference for appearance and cost have to be considered which narrows possibilities further.  The final stage is that of trial and error to positively identify a solution that is suitable and the customer is comfortable with.

The Cranbrook Golf Shop will work with you to analyze the nature of your swing and identify likely solutions.  Most importantly, these possibilities can be readily tested at the Club’s full length driving range, and even field trialed under actual playing conditions.

A custom club fitting session at the Cranbrook Golf Club will cover the following 7 considerations that are very important when choosing a new golf club:

1. Shaft Length

Shaft length will impact where on the clubface the ball is consistently struck.  The correct shaft length will prevent the golfer from having to alter a natural swing arc in order to make optimal impact.

2. Lie Angle

This is the angle formed by the shaft and sole of the club which plays a very important role in direction.  Having a correct lie angle will cause the center of the soul of the clubhead to make contact with the ground at impact.  If the toe of the clubhead is raised at impact and the heel makes contact with the ground this may result in a hooking or pulled shot.  Should the heel be raised at impact and the toe of the golf club makes contact with the ground at impact a push or slice may result.

3. Shaft Flex

The shaft flex impacts trajectory, accuracy, distance and consistency.  During the golf swing, the club flexes throughout until squarely meeting the ball at impact.  An incorrect shaft flex significantly reduces the chance of making consistently solid contact and producing a good trajectory.

4. Shaft Type

Personal characteristics of a golfer plays a major role in choosing the correct shaft type.  The composition of steel and graphite shafts, their kick points, swing weights and toque ratings are qualities in a shaft that must be considered when trying to obtain the best possible ball flight.

5. Grip Characteristics

The right grip size can impact the golfer’s ability to return the clubface to a square position and allow the hands ( wrists ) to release at the proper time in the golf swing.  Also, with the variety of grip compositions, personal preference and playing conditions become a determining factor.

6. Clubhead Design

Choosing a clubhead design that best suits an individuals game is very important.  Many individuals are using golf clubs that do not allow them to play their best golf.   With increased Moment of Inertia (MOI) in golf clubs, this factor has become a major consideration, particularly with higher handicappers.  When shots are struck off center, a high MOI reduces twisting at impact, delivering shots closer to the intended target.

7. Set Make-up

With new clubs on the market, like hybrids and alternate wedges, golfers have a much wider range of choice in clubs carried in their bag.  Numerous lofts and designs in woods, hybrids, irons and wedges, along with manufacturers allowing golfers to purchase different matrixes, enables golfers to be much more creative when choosing their tools.

 Instruction

Please stop by the Golf Shop to pick up a lesson brochure or watch the monthly newsletter and bulletin boards for more information.  Programs are available for golfers at all levels.

The Golf Academy 

• One lesson                                                                        $50
• Package of 3                                                                    $130
• Package of 5                                                                    $200
  o     individual only
  o     30 to 45 min lessons

Semi-Private instruction

• One lesson                                                                        $40
• Package of 3                                                                    $100
• Package of 5                                                                    $150
  o     Two or three players only
  o     60 minute lessons
  o     Price per player
   
• One lesson                                                                       $30 
• Package of 3                                                                    $80
  o    Four players
  o    60 minute lessons
  o    Price per player 
   
• One lesson                                                                       $25
• Package of 3                                                                    $60
  o    Five players
  o    60 minute lessons
  o    Price per player 
   
• One lesson                                                                       $20
• Package of 3                                                                    $50
  o    Six players
  o    60 minute lessons
  o    Price per player  
   
•  With semi-private and group instruction, players must form their own group

 Private playing lesson

• One player                                                                       $100
• Two players                                                                      $75
• Group / Corporate ( 4 )                                                     $40
  o    Comprehensive on course instruction
  o    Course management skills and strategy
  o    1.5 – 2 hours instruction time
  o    Price per player

 The short game golf school

• 6 players maximum per school                                           $125
  o    3 hours of instruction
  o    This shot saving school includes putting, chipping, pitching, bunker play and club selection
  o    Covers all scenarios around the green
  o    Designated days and time
  o    Players must form their own group
  o    Price per person

• Flat rate per professional                                                  $150
  o    Excellent for tournaments of all sizes
  o    1 hour session
  o    Covers common faults and cures for all golfers
  o    Question and answer period
  o    Shot making display

 Tournament golf school

• Price per person                                                               $75
  o    An alternative for players wanting to be part of the tournament festivities but prefer to receive instruction instead of playing golf
  o    4 to 4.5 hours of instruction
  o    Ideal for beginners and all levels
  o    Minimum of 4 players 

Golf Club Analysis / Fitting

• Price per fitting                                                                 $50
  o Included with the purchase of a set of clubs from the golf shop
  o Loft and lie analysis
  o Golf club selection process
  o Recommended Matrix of set
  o Minor swing analysis
  o Shaft selection and recommendation
  o Shaft length recommendation
  o Grip size and type recommendation

Instructors: 

• Paul Whittingham
  ·       Head Golf Professional
  ·       CPGA class A member
  ·       15 years teaching experience 
  
  
• Kevin Hoglund
  ·       Assistant Golf Professional
  ·       CPGA golf professional
  ·       4 years teaching experience
  ·       completed Levels 1-2-3-4 CPGA Certified Teaching Seminars
  ·       completed National Coaching Certification Program - levels 1-2
   
• Evan Webber
  ·       Assistant Golf Professional
  ·       CPGA golf professional
  ·       2 years teaching experience
  ·       completed Levels 1-2-3-4 CPGA Certified Teaching Seminars

 Practice Facilities

The Cranbrook Golf Club offers a complete range of practice facilities including an all-weather driving range, separate practice greens for both putting and chipping as well as a practice bunker.

 General Information